Twitter’s Effect on Search Engine Rankings: Not as Big as You’d Expect

In December 2010, Google and Bing confirmed that Facebook and Twitter affected search rankings. And although marketers suspected as much for some time, the confirmation seemed to signal the ushering in of a new, more social internet. Now, SEOmoz has released some interesting data about just what social signals Google and Bing take into consideration and how much influence they have on search engine results – and Twitter, it seems, isn’t as big of a deal as everyone thought.