Welcome! This blog features things written by Cheryl Hentz, and offers links to some of her published work. It also features things of interest to Cheryl, including people, causes, or issues she's passionate about. Who knows? From time to time you may even find some tidbits of useful or interesting information. Enjoy!
Blog Archive
Tuesday, March 10, 2009
Do Magazine Publishers Have an Irrational Fear of Digital
At the MPA's digital conference, publishing execs were firing off emails from their Blackberrys and iPhones, tweeting, and complaining about the lack of WiFi. Yet, they were also having too long a debate about how launching too many digital products risks dilution of a magazine brand. Read one man's take on the whole thing by going here.
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