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Tuesday, March 10, 2009

Do Magazine Publishers Have an Irrational Fear of Digital

At the MPA's digital conference, publishing execs were firing off emails from their Blackberrys and iPhones, tweeting, and complaining about the lack of WiFi. Yet, they were also having too long a debate about how launching too many digital products risks dilution of a magazine brand. Read one man's take on the whole thing by going here.

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